The linear attribution mannequin distributes conversion credit score equally throughout all touchpoints in a buyer’s journey. For instance, if a buyer interacts with 4 advertising channels a social media advert, a show banner, an electronic mail marketing campaign, and a paid search commercial earlier than making a purchase order, every channel receives 25% of the credit score for the conversion. This easy method supplies a easy view of how totally different advertising efforts contribute to conversions.
Its simplicity presents a readily comprehensible start line for analyzing advertising effectiveness. Whereas extra complicated fashions exist, linear attribution supplies a baseline understanding and will be precious for companies new to attribution modeling. Traditionally, it served as an accessible entry level earlier than the arrival of extra refined knowledge evaluation strategies and available computing energy. This foundational method permits entrepreneurs to realize insights into channel efficiency with out requiring complicated calculations or intensive knowledge manipulation.
